09 production

the video is on the first page of my website when you scroll down along with my audio visual content as it could not be uploaded on vimeo or youtube.

 https://daisyrnorwood.wixsite.com/website

07 c and c website

 Homepage:

On a music artist’s website, the homepage usually features: the artist’s logo, a navigation bar, photograph(s) of the artist, and a recent music video.

The artist’s logo featured on the homepage is usually consistent with the design of their most recent album. This creates a sense of branding, as well as promoting the new album.

In terms of navigation, most artists’ websites have navigation bars placed horizontally across the top of the website. This allows for easy navigation of the website. Some websites also utilise a drop down navigation list in place of the bar. It is also common to see a scroll feature which allows smooth scrolling, one page navigation.

Other pages:

The usual pages  are News, Music, Events, Videos, Bio, Gallery, and Store.

On each music website, there is often a page dedicated to music videos. This encourages the viewer to engage with the artist’s product. Sometimes the music videos are featured on the homepage, whereas other times there is a whole page dedicated to them.

research

 

09 planning production

 To plan the production of my music video I created a story board so i would have a rough idea of what to do when I was filming. i also created a concept board to show the rough idea of my music video and how the settings and color palette would reflect how the characters feel at different points in the video. i included photos i have taken myself to contrast the2 different colour pallettes. 

I also considered the diversity present within my target demographic of 16-25 year olds so I included 2 girls as a couple within the video to show the diversity that is present in contemporary society; as society has become more accepting there has been an increase in representations of different sexualities in the media so I have attempted to contribute to this so that the video is relatable to many different people who many have previously lacked representation in the media.

08 planning website

Universal music group use a photo of one of their artists as the first photo on their page. I copied this using a photo of the band as one of the first photos on my website. 

 https://daisyrnorwood.wixsite.com/website

I tried to make my website as close as possible to an authentic artists website. To do this I included photos of the stand in artist performing as well as my music video to link the two forms of media together. I also included tour dates to make the website more interactive and to appeal to fans who would want to see the artist perform live; this would appeal to my target demographic of 16-25 year olds as they make up the highest percentage of concert attendees. I have also included a forum as one of the linked pages to encourage fans to discuss their favourite artist and to generate more traffic on the website and attract a higher viewership. I have also included videos on the first page on the website to advertise the music video that i am going to produce to create further traffic on the website. i have created a forum page so that fans can share their own thoughts and views of the artist, the artists music and concerts. I also compared my website to the universal website within my research to ensure that it is as accurate as possible and to relate to my target demographic. I also made my website as interactive as possible to engage fans as 16-25 year olds are the most likely people to be on social media and interact with others online. 

10 website

 https://daisyrnorwood.wixsite.com/website

I have included screenshots of the first page of my website. There is a photo of the band which appears alongside the bands name when you first open the website, this gives a visual image of the band for fans to see. The second screenshot includes the audiovisual content of my website which are behind the scenes videos of member of the band during production of the website. The last one includes more photos of the band alongside descriptions of them to enable fans to learn more about the band.

The music video is on the homepage and under that are my other audio-visual content which includes behind the scenes videos of a photo shoot the band did. My hyperlinked page is a forum page which can be accessed from the forum label at the top of the first page.

On the second page of my website i included a forum which allows fans to interact with the band. It includes various photos of the band which relate to the topics and allows fans to find others similar to them that they can relate to.

05 audience research

 At various stages of production in both my music video and the website i conducted a survey on a group of 16-25 year olds to see if they both were in line with something that would interest and engage them. I also took many suggestions from my target demographic such as the idea to use 2 girls to represent a couple so many people felt represented and as if they could relate to the video.

04 c and c production

 Codes and Conventions of Love Songs: There are two components of codes and conventions; that being technical and symbolic; 

Technical: The way camera angles are used ,Different types of shots and movements Diegetic vs non-diegetic sound Pace and style of editing The genre.

Symbolic: Facial expressions Gestures Poses Mise-en-scene 

But why are there codes and conventions? The audience can become familiar with a particular structure, as they get used to recognising the different conventions within a genre Provides a structure the audience can understand. 

Typical conventions of love music videos:

The Style - this refers to either performative or narrative. Most love songs are typically hybrids, as they both include a story (typically lamenting about past love or idealising a potential lover) and also performance, as they dance or lip sync to the song (typically seductively to the camera. However, there are just as many individual performance or narrative love songs; as it is a choice of the artist there is no mandate

Cinematography - Shots typically follow the codes and conventions of music videos in general, however, shots that are in higher frequency are typically close ups, mid shots and extreme close ups highlighting sensual areas of the body, e.g. lips.. However, shots are also very intentional in the final cut, all functioning together to form a cohesive representation(s) that the audience decide for themselves. Therefore, shots are also not necessarily fixed to genres; instead, they are

down to what the artist wants to produce and its effect.

The Editing Techniques - Often maintains realism in order to build more of a connection with the audience, therefore reduced if no CGI in the final cut. Cuts and sound in time with the music, often what happens on screen is at the time of the beat. What is different with editing is that it is intentional and helps to distinguish the genre that the music video represents. 

The Sound (non-diegetic and diegetic) - Diegetic sound is lacking, as the song is obviously laid over the top, however, there are times where there is an introduction to the beginning of a music video (typically narrative) where it is entirely diegetic; playing out more like a film: until the music kicks in. In addition, through editing non -diegetic sounds may be included over the top to exaggerate actions, such as a kiss. As it is music video, music obviously plays a huge role in production; however, this would be a focus of the music itself rather than the music video 

Mise-en-scene - Mise -en -scene is also very important in music videos but, different symbols and settings could mean different things to different people resulting in their often being many different interpretations of music videos.

01 statement of intent

production: 

  

My brief is to create a three minute music video for a love song for an artist signed to universal music. Universal represent artist of all ages, so I began with some audience research to see what would appeal to my 16-25 year old audience. This target audience is so diverse, so I took a small group to help me choose and they lead me to the band ‘bright eyesl’ I liked the band, and the name, so I decided to keep them. I also discussed interests with the target audience and they said that they would prefer a video that challenged codes and conventions, either with style or cast. They preferred bands where the music spoke for itself and videos that had a style that was not so high on production values, because that felt false. Also, my band is meant to be a teenage alternative band, just starting out because they met at university. This narrative surrounding the identity of the group really lends itself to a more homemade style of video which will appeal to younger audiences as they feel they could emulate it. I want the identity of my group to feel very accessible.  

  

Website: 

I am going to make a website for my band fitting the standard of universal music, my research has demonstrated that the majority of universal music's websites are brief and generally include a main page with a picture of the artists and their latest or most popular release and then a secondary page with links to merchandise or touring. I don't believe merchandise or touring will fit my website, as my band is supposedly relatively new, therefore my websites second page will feature a forum to allow fans to interact with other fans and the band themselves. My website should be easier to navigate as it is for younger people, on the front page I will feature my music video and behind the scenes videos.  My understanding of websites for artists is to engage viewers enough to encourage them to further listen to the artist, therefore my website will include pictures of the band which may be relatable to my target audience.  

  

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 

Music videos and artist’s websites both serve the same function, they establish the identity of the artist with their target audience and promote connection and value transfer. One of the most important ideas that I am trying to convey across both productions is the idea of accessibility. The music video promotes accessibility through style and will also feature on the front of the website. Making of footage will make the process explicity for the audience and even make them feel included. The forum page will also seem a lot like a social media page and will further promote the idea of accessibility.  

02 coursework brief

 Brief 4: Music video and online Requirements of the brief You work for an independent media production company. You have been given the task of producing a three-minute music video for a love song by a fictional band/artist signed to Universal Music Group, and two pages for the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). Summary of brief requirements: • Statement of Intent (approx. 500 words).1 • Music video: One, three-minute music video. • Distribution channel: Content must be age appropriate for young adults from the age of 16. • Number of web pages: One homepage and one linked page. • Cross-media production target audience: A primarily 16–25 year old mass market audience that expects to be emotionally engaged. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included The production of the music video must include (as a minimum): • Range of camera shots, including shot distances, angles and movement as appropriate to a music video. • Editing of footage appropriate to a music video. • At least two different uses of mise-en-scène. • At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). • Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum): • Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. • A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the music video. • Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. • Text introducing the band/artist. • Working links from the home page to the other page. • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.